Prime Time Podcast: Exclusive interview with Dequan Jones

Japan’s B.League didn’t become a basketball success story overnight. In this episode, we have Dequan Jones on as a special guest to discuss how Japan transformed a fragmented basketball system into one of Asia’s fastest-growing leagues. From unifying the domestic structure to investing in development, marketing, and international talent, we explore the key decisions that sparked the B.League boom—and what growing basketball markets like the UAE can learn from Japan’s blueprint.

Dequan Jones is a seasoned professional basketball veteran playing in the NBA and across Europe and Asia. Dequan played in the UAE the last two years and has now moved on to Kuwait playing with Qadsia in the KBL. Jones has a wealth of knowledge surrounding league development, international dynamics and league success.