How Japan Cracked the Basketball Code: The Rise of the B.League

Japan’s B.League didn’t become a basketball success story overnight. In this episode, we break down how Japan transformed a fragmented basketball system into one of Asia’s fastest-growing leagues. From unifying the domestic structure to investing in development, marketing, and international talent, we explore the key decisions that sparked the B.League boom—and what growing basketball markets like the UAE can learn from Japan’s blueprint.